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	<title>Marketing Matters Blog &#187; Copywriting</title>
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		<title>10 Tips for Writing Your Next Press Release</title>
		<link>http://blog.marketingmatters.net/2010/11/09/10-tips-for-writing-your-next-press-release/</link>
		<comments>http://blog.marketingmatters.net/2010/11/09/10-tips-for-writing-your-next-press-release/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 20:50:01 +0000</pubDate>
		<dc:creator>Scott Moody</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=126</guid>
		<description><![CDATA[Despite what some PR experts, gurus, mavens, rock stars or ninjas may tell you, the press release is not dead. In fact, the press release is more alive than ever, but what has suffered a (fortunate) passing, is the press release’s form and function. Years ago, chances are your company would draft a single press [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2010/11/09/10-tips-for-writing-your-next-press-release/' addthis:title='10 Tips for Writing Your Next Press Release ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Five Rules for Readability</title>
		<link>http://blog.marketingmatters.net/2010/06/28/five-rules-for-readability/</link>
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		<pubDate>Mon, 28 Jun 2010 20:00:52 +0000</pubDate>
		<dc:creator>Coleen Sterns Leith</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[Tom Sant, author of Persuasive Business Proposals, shared five rules for making anything you write more readable. Microsoft Word can automatically tell you if you’ve met four of the rules: short sentences (average 17 words or less); short words (average five characters or less); 10th grade reading level or lower; and less than 10% passive [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2010/06/28/five-rules-for-readability/' addthis:title='Five Rules for Readability ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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