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Marketing Matters at CEDIA EXPO 2013

Looking back, CEDIA Expo 2013 was a tremendous success for the Marketing Matters family which includes our team and all of our clients. We assisted our roster of clients by providing remarkable new booth designs, marketing materials, new product launch campaigns and coordination of major press conferences. More importantly we generated an abundant amount of coverage impressing the audiences of our clients. The word is officially out.

Some of the highlights of this year’s CEDIA Expo include the unveiling of RoseWater Energy’s new Residential Energy Storage Hub. In just a year RoseWater managed to enhance last year’s prototype Hub to feature new capabilities that maximizes all of the benefits of renewable energy sources and condition all in-coming power supplies for maximum output in just a fraction of its original size.  In just a few weeks Marketing Matters managed to generate a variety of placements from some influential publications such as CE Pro, Dealerscope, Technology Integrator, and more.

Metra Home Theater Group also made a splash at the show showcasing its new state-of-the-art silicon EHD EVOLV cables which combine radical design techniques and system-specific custom programming functionality to form a high-powered solution for ultra-HD video applications. Dealerscope magazine recently reported that more than 12,000 EHD cables were sold after last year’s show and we here at Marketing Matters are confident that Metra will see another increase in sales this upcoming year as well.

The concept to offer a unique peek to the Access Network’s Visibility Center behind the network curtain at CEDIA really allowed integrators to get an in-depth look into the company’s network solutions which in return helped give the audience a visualization of how the company can provide faster analysis and better issue resolutions.

News outlet over the world are covering the top stories we’ve pitched but that is not it. We also included social media content for some of our clients like TiO and AudioXperts. In one of the most popular booths at the show, TiO brought its much-talked-about Android-based home automation system to CEDIA EXPO for the first time. AudioXperts introduced VIEWS, an elegant on-wall speaker solution that defies conventional wall-mounted speaker concepts through a sophisticated design that serves to complement surrounding décor with the home or business. Both clients were extremely pleased with the feedback we generated on all their social media pages. It is one thing to read about it but it speaks volumes when you can get the audience to talk about it too.

The industry’s first green tech distributor, Energy Squad, also returned to the expo this year to reveal the new LED Diet bag filled with 30 different SKUs of LED bulbs designed to help integrators sell LED bulbs effectively to homeowners. It has been a challenge trying to encompass all that the LED Diet has to offer but we have effectively managed to do just that.

Overall CEDIA Expo 2013 was just a good time all around. We are excited to be able to provide our family of clients with high-quality performance that sets us apart from other marketing and public relation agencies. Not to mention we simply enjoy spending time with our clients. We have certainly set a higher bar for our roster of client that we will be representing in next year’s CEDIA Expo 2014.

Check out some of the awesome new exposure we generated for our clients.

Metra Home Theater Group

Technology Integrator 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos

Dealerscope 9/30/2013 Metra’s CEDIA Expo Focus: The EVOLV Cable Line

Access Networks

Dealerscope 9/19/2013 Access Networks Offers Visibility Center Demos at CEDIA 2013

Residential Systems 9/28/2013 Time to Access Your Network

CEDIA Daily Preview Edition 9/25/2013 Access Networks Expands Ruckus Wireless Offering. Page 30

Automated Control Technology Partners/ TiO

Dealerscope 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos

Twice 9/26/2013 Tio Readies Wireless Multi-Room Audio, Home Control

CEPro 9/27/2013 TiO Home Automation Expands Dealer Program, Patent Creation, Staff

Sound&Vision 9/27/2013 TiO Unveils Stealth Stream 1: “World’s Smallest” Audio Zone Player


Twice 9/25/2013 AudioXperts Expands Speaker Selection 9/25/2013 AudioXperts VIEWS: Radically New On-Wall Speakers

Sound & Vision 9/27/2013 AudioXperts Press Event: Eva Blu Bluetooth Speaker & More 9/28/2013 Top 10 Products from CEDIA 2013

Energy Squad

AVNetwork 9/26/2013 How to Shine New Light on Sales with LED Bulbs

Sound & Vision 9/27/2013 Can You Eat an LED Light?      

Technology Integrator 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos

CEPro 10/1/2013 Energy Squad Debuts ‘LED Diet’ Bag as Lighting Sales Tool

RoseWater Energy

Residential Systems 9/23/2013 RoseWater Energy Group Launches Compact Residential Energy Storage Hub

Technology Integrator 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos

CEDIA Daily Preview Edition 9/25/2013 RoseWater Energy Group Taps Gotts as CEO Page 60

Tradeshow Tips

Marketing Matters is getting ready for CEDIA EXPO 2013, which is one of the most important tradeshows of the year for those in the residential integration industry.

As we prepare, we thought it might be nice to share a few tips from our years of experience attending shows, for this show or any others you may have on the horizon.


All about Building Relationships

Everything you do should revolve around building relationships. Seeing the new product is nice, yet relationship building with those in your industry is paramount. I have the mindset that everyone you meet at a tradeshow is important. Don’t just play someone off because you think they are no value to you. We’ve met competitors that give us business because of conflicts of interest, junior associates that have introduced us to their company decision makers or remembered us when they took a new position, or even people we couldn’t do business with and they referred us to a friend.


Elevator Pitch

Your elevator pitch is a great tool to use when asked about what you do. Be sure to modify as necessary to the conversation at hand. After all,  everyone you talk to has one thing in mind: How you can help them.


Tailor your pitch for each person you meet. Doing a little research before the show and writing down notes on what issues they may have and how you can solve them can make for some very potent quick pitches. Consider:

1)     Who’s their target

2)     What do they want to accomplish

3)     What issues might they have that you can solve


Game Plan

Have a game plan for the show. Knowing who you want to talk to, a little about them, how you can help, who the person you want to talk is, etc., before the show can make the best most effective use of your time. In short, make a plan, map it out, make it work.


Attend the Events

Visiting on the show floor is nice, but don’t miss out on the wonderful opportunities after the show. I’ve built some of the longest relationships here. (For a list of events happening at CEDIA EXPO 2013, visit


Follow Up

If you don’t follow up after the show, you might as well save your money, not go and do something else. Nearly everyone intends to do this, but not everyone does. I don’t think it’s really ever too late to follow up with someone. I’ve found cards in briefcase several months after a show and followed up which lead to good conversations. And dig up your contacts from last year’s show and follow up before the show. Maybe you can meet with them again and something benefitial will come of it.


There are so many more tips, and we’d love to hear what you’re learned from your experience. Please share!

Can a Spotlight on Music Lead to Audio Purchases?

As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, we are organizing an effort to promote awareness of quality in audio products and media. As the industry continues to improve technology to offer consumers better recordings, we are making efforts to educate the public about the leading new products that can process audio data faster and more accurately, delivering consumers the best possible sound experience. Please contact me directly if you are interested in supporting this effort with audio products or resources.

Thank you,
Coleen Sterns Leith


Original Article By Allyson Pahmer, Director, CEA Member Programs


This week, the Academy of Recording Arts and Sciences kicks off GRAMMY® week, several days of festivities leading up to “Music’s Biggest Night” – the GRAMMY Awards on February 10. Millions of viewers will tune in to watch their favorite artists perform and compete in their categories. Last year, the GRAMMY broadcast achieved its second-largest audience ever: more than 39 million people, according to If you are manufacturer or retailer of audio products or accessories, these viewers are your customers – and if they aren’t yet, they should be.

The Consumer Electronics Association®is doing its part to convert young music lovers to audiophiles. As mentioned on this blog back in December, CEA joined forces with The Recording Academy’s Producers & Engineers Wing on a microsite, The goal of the site is to help consumers understand high-quality digital audio formats and equipment and why they should demand it. It offers information to music consumers about how they can enhance the enjoyment of their music by seeking out today’s higher-quality digital file formats and by using products that help retain the sound of the music as the artists and engineers intended.

CEA is also running a contest this week, leveraging the GRAMMY Awards and aimed primarily at the GRAMMY-watching audience, to alert consumers to the virtues of quality audio and to encourage them to seek products that will let them truly experience it. [Many, many thanks to CEA Members NuVo, Triad, Monster, and Polk Audio for the terrific contest prizes!]

These promotional efforts are important steps to raise awareness of better audio, particularly among young people who may not understand the difference between lossy and lossless files or who may not ever have experienced what truly great audio sounds like. But they’re only the first step. An Analysis Brief titled “Audio Content and Hardware Trends” released by CEA in December reports that over half of online adults experience digital audio content in the home (streaming and downloaded), with the 18-34 year old age demographic the largest user base: over three-fourths (78 percent) listen to digital audio formats (compared to 51 percent of 35-44 year olds and 25 percent of adults 55 and older).

Chances are this streamed and downloaded music is not what any of us would consider “high-quality audio,” yet the next generation of consumers is moving toward this delivery system in larger and larger numbers. Nearly half of this demographic (49 percent) plans to listen to more digital audio in the next 12 months, not less. It’s a huge opportunity for those in our industry who can help make that content sound as good as possible.

The message to manufacturers and retailers of audio gear and accessories is clear: the ones who help make it easier and cooler to make digital music sound as great as ever will successfully attract the dollars of these young consumers. We’ll find out in a few weeks how big the GRAMMY audience was for 2013 but there’s no doubt a huge audience of music lovers is out there. It’s up to you to help show them how much better the music they love can be.


This article by author Allyson Pahmer was posted with permission of the CEA Audio Division. The original post can be found here.