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	<title>Marketing Matters Blog &#187; Ethics</title>
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		<title>Email Marketing Tips</title>
		<link>http://blog.marketingmatters.net/2010/08/09/email-marketing-tips/</link>
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		<pubDate>Mon, 09 Aug 2010 20:13:14 +0000</pubDate>
		<dc:creator>Coleen Sterns Leith</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=103</guid>
		<description><![CDATA[If you’re like most businesses, you want to reach people, and you don&#8217;t have an unlimited marketing budget. Good news: Email marketing is still a great way to get your name in front of potential buyers. A relatively small investment can net solid returns – provided you do things right. Here are some of Marketing [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2010/08/09/email-marketing-tips/' addthis:title='Email Marketing Tips ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Let’s Be Perfectly Clear About Transparency</title>
		<link>http://blog.marketingmatters.net/2009/10/13/let%e2%80%99s-be-perfectly-clear-about-transparency/</link>
		<comments>http://blog.marketingmatters.net/2009/10/13/let%e2%80%99s-be-perfectly-clear-about-transparency/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 17:16:41 +0000</pubDate>
		<dc:creator>Coleen Sterns Leith</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Social Media & Social Networking]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Last week, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides). These updates are by far the most radical changes made in 30 years. The Guides are just what consumers need to help them find truth in the plethora of information they are bombarded with on a daily [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2009/10/13/let%e2%80%99s-be-perfectly-clear-about-transparency/' addthis:title='Let’s Be Perfectly Clear About Transparency ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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