<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Matters Blog &#187; Advertising</title>
	<atom:link href="http://blog.marketingmatters.net/marketing/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.marketingmatters.net</link>
	<description>Be Seen. Be Heard. Get Results.</description>
	<lastBuildDate>Mon, 06 Feb 2012 20:17:15 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>On Beating the Competition</title>
		<link>http://blog.marketingmatters.net/2012/02/06/on-beating-the-competition/</link>
		<comments>http://blog.marketingmatters.net/2012/02/06/on-beating-the-competition/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:10:38 +0000</pubDate>
		<dc:creator>Eric Lachs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=312</guid>
		<description><![CDATA[Often times, we see practical examples of companies that are achieving great things as a result of hard work. Even the businesses with great products can be trounced by a compelling marketing campaign from their competitors. We have reached the second week of February; the time of the year where we have all collectively decided [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2012/02/06/on-beating-the-competition/' addthis:title='On Beating the Competition ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://blog.marketingmatters.net/2012/02/06/on-beating-the-competition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Job Opportunity: Marketing and Public Relations Manager</title>
		<link>http://blog.marketingmatters.net/2011/08/08/job-opportunity-marketing-and-public-relations-manager/</link>
		<comments>http://blog.marketingmatters.net/2011/08/08/job-opportunity-marketing-and-public-relations-manager/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 17:14:26 +0000</pubDate>
		<dc:creator>Marketing Matters</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=212</guid>
		<description><![CDATA[Marketing Matters, established in 1997, is a full service integrated marketing and public relations agency that works with clients in a variety of industries including consumer electronics and installed technologies. Our work is both B2B and B2C focused. &#160; We are seeking a creative, detailed, self-starting team member experienced in both public relations and marketing. [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2011/08/08/job-opportunity-marketing-and-public-relations-manager/' addthis:title='Job Opportunity: Marketing and Public Relations Manager ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://blog.marketingmatters.net/2011/08/08/job-opportunity-marketing-and-public-relations-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QR Codes: Using Smartphones to Boost Your Sales</title>
		<link>http://blog.marketingmatters.net/2011/01/26/qr-codes-using-smartphones-to-boost-your-sales/</link>
		<comments>http://blog.marketingmatters.net/2011/01/26/qr-codes-using-smartphones-to-boost-your-sales/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 21:43:50 +0000</pubDate>
		<dc:creator>Coleen Sterns Leith</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=155</guid>
		<description><![CDATA[QR stands for Quick Response code. You’ve seen them. It looks like a pixilated bar code and it appears on just about everything from magazine ads to posters, to the front of business doors or on the sides of trucks. They are read from the bar code scanner from any smartphone. We at Marketing Matters? [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2011/01/26/qr-codes-using-smartphones-to-boost-your-sales/' addthis:title='QR Codes: Using Smartphones to Boost Your Sales ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://blog.marketingmatters.net/2011/01/26/qr-codes-using-smartphones-to-boost-your-sales/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Basics of Advertising in the Consumer Electronic Industry</title>
		<link>http://blog.marketingmatters.net/2010/12/13/basics-of-advertising-in-the-consumer-electronic-industry/</link>
		<comments>http://blog.marketingmatters.net/2010/12/13/basics-of-advertising-in-the-consumer-electronic-industry/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 22:20:05 +0000</pubDate>
		<dc:creator>Kyle E. Glass</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Social Networking]]></category>
		<category><![CDATA[CEA]]></category>
		<category><![CDATA[CEDIA Expo]]></category>
		<category><![CDATA[InfoComm]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=146</guid>
		<description><![CDATA[At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2010/12/13/basics-of-advertising-in-the-consumer-electronic-industry/' addthis:title='Basics of Advertising in the Consumer Electronic Industry ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://blog.marketingmatters.net/2010/12/13/basics-of-advertising-in-the-consumer-electronic-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Generating Sales Leads in the Custom Installation Industry</title>
		<link>http://blog.marketingmatters.net/2010/12/02/generating-sales-leads-in-the-custom-installation-industry/</link>
		<comments>http://blog.marketingmatters.net/2010/12/02/generating-sales-leads-in-the-custom-installation-industry/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 21:36:09 +0000</pubDate>
		<dc:creator>Kyle E. Glass</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Sales and Business Development]]></category>
		<category><![CDATA[Social Media & Social Networking]]></category>
		<category><![CDATA[CEA]]></category>
		<category><![CDATA[CEDIA Expo]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=138</guid>
		<description><![CDATA[By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right. [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://blog.marketingmatters.net/2010/12/02/generating-sales-leads-in-the-custom-installation-industry/' addthis:title='Generating Sales Leads in the Custom Installation Industry ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://blog.marketingmatters.net/2010/12/02/generating-sales-leads-in-the-custom-installation-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

