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	<title>Marketing Matters Blog</title>
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	<description>Be Seen. Be Heard. Get Results.</description>
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		<title>Improving Your Call to Action</title>
		<link>http://blog.marketingmatters.net/2012/04/30/improving-your-call-to-action/</link>
		<comments>http://blog.marketingmatters.net/2012/04/30/improving-your-call-to-action/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 13:01:25 +0000</pubDate>
		<dc:creator>Kyle E. Glass</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=364</guid>
		<description><![CDATA[Although a relatively simple concept, all too often I see that marketers/companies are so excited about all the information they can cram into their marketing message, that the simple &#8220;what am I supposed to do with this?&#8221; message gets lost. The call to action (CTA) is the basis of your entire campaign. Offering something for [...]]]></description>
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		<title>Help Your Brochure Endure</title>
		<link>http://blog.marketingmatters.net/2012/04/27/help-your-brochure-endure/</link>
		<comments>http://blog.marketingmatters.net/2012/04/27/help-your-brochure-endure/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 14:37:35 +0000</pubDate>
		<dc:creator>Eric Lachs</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Brochure]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=342</guid>
		<description><![CDATA[How often are you handed a brochure for a company that you know absolutely nothing about? We&#8217;ve all been there. We&#8217;ve attended the walk-a-thons, seminars and sporting events that are enough of an assembly of like-minded people that local businesses, salivating at the captive audience, find their way in armed with a treasure trove of [...]]]></description>
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		<title>Improve Your Email Campaigns</title>
		<link>http://blog.marketingmatters.net/2012/03/23/improve-your-email-campaigns/</link>
		<comments>http://blog.marketingmatters.net/2012/03/23/improve-your-email-campaigns/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 16:38:26 +0000</pubDate>
		<dc:creator>Kyle E. Glass</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=335</guid>
		<description><![CDATA[You may already be using email as a vehicle to deliver messages to your audience, or you may just think it&#8217;s a good idea and want to get started. If you&#8217;re in either group, you should read on to gain useful tips that can make your email campaigns successful. Email continues to be an incredibly [...]]]></description>
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		<title>A Word About Chocolate</title>
		<link>http://blog.marketingmatters.net/2012/03/21/a-word-about-chocolate/</link>
		<comments>http://blog.marketingmatters.net/2012/03/21/a-word-about-chocolate/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:41:57 +0000</pubDate>
		<dc:creator>Eric Lachs</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Social Media & Social Networking]]></category>
		<category><![CDATA[Chocolate]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Database]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=328</guid>
		<description><![CDATA[I&#8217;d like to share a case study about chocolate. Yes, that’s right, chocolate. Torn Ranch, a purveyor of distinctive gifts and gourmet specialty foods recently brought us on board to begin a public relations campaign. When you develop a reputation for making countless varieties of all-natural chocolate truffles and you have been among the best [...]]]></description>
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		<title>Marketing Matters Seeking Graphic Designer</title>
		<link>http://blog.marketingmatters.net/2012/03/09/marketing-matters-seeking-graphic-designer/</link>
		<comments>http://blog.marketingmatters.net/2012/03/09/marketing-matters-seeking-graphic-designer/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 20:38:51 +0000</pubDate>
		<dc:creator>Marketing Matters</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.marketingmatters.net/?p=322</guid>
		<description><![CDATA[Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns  for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns, [...]]]></description>
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