Marketing Matters Blog

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Marketing Matters Seeking Graphic Designer

Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns  for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns, advertising, website design and maintenance with CMS, and support for conference and event planning.

Responsibilities:

  • Design of a variety of marketing materials including corporate branding, newsletters, brochures, advertisements, digital marketing, direct mail and marketing templates.
  • Create marketing elements required to support marketing strategies and plans.
  • Collaborate with Marketing Matters’ team to develop comprehensive campaigns.

Skills:

  • At least two years of previous design experience.
  • Skills in Adobe Creative Suite (Photoshop, InDesign, Dreamweaver, Illustrator, etc.).
  • Proficient in all Microsoft Office products. (Word, Excel, Outlook, PowerPoint, etc.).
  • Working knowledge of HTML  and/or Joomla and use of web technologies for marketing.
  • Must be a creative problem-solver, strong ability to take the initiative and add to the conversation in helping the company continue to grow.
  • Must have strong attention to detail.
  • Dedication, commitment, and flexibility: ability to manage multiple projects simultaneously.

We’re looking for an individual that is smart, trustworthy, entrepreneurial and fun to work with. If this is a fit for you please send your resume and relevant design examples to kyle@marketingmatters.net in low resolution PDF documents.

Featured Blog Post: Can You Benefit from Location-Based Marketing Services?

The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine.

Residential Systems website Header

Can You Benefit from Location-Based Marketing Services?

What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase your web presence — all in one giant swoop? If you have any business savvy at all you would immediately jump at the chance. Well, you’re in luck.

Location based services are web- and mobile-based networks and apps that allow users to gain information on virtually any topic within their current geographic location. The central idea behind these services are to enable users to quickly and easily find relevant and interesting local attractions, businesses, events, etc., and in the case of most of these services, allows them to “check-in” and share information through social networks.

To give you a better understanding, picture this: John and Jane Homeowner realized that their recent Super Bowl party would have been 10 times better if they owned a great audio system. He decides to find a local electronics retailer and queues up Yelp on his iPad…. Read the Entire Blog Post at Residential Systems.

 

Case Study: KEF 50th Anniversary

In the fall of 2011, Marketing Matters worked with renowned loudspeaker manufacturer KEF America to promote KEF’s 50th Anniversary celebration through a range of public relations activities.  This comprehensive PR campaign included:

 

  • The launch of KEF Blade loudspeaker
  • Scheduling a special press event and individual press interviews at CEDIA EXPO 2011
  • Helping to coordinate a special press event at the British Consulate in New York City
  • The launch of KEF’s commemorative book, KEF 50 Years of Innovation

 

Results: Through Marketing Matters’ strategic media relations outreach, the launch of KEF Blade resulted in glowing press coverage in premier media outlets including Gizmodo, About.com, Sound & Vision, Stereophile and more.

The KEF exhibit at CEDIA EXPO 2011 was visited by a vast majority of the press in attendance at the annual trade show, many of which attended the press event coordinated by Marketing Matters. The booth setup featured KEF Blade as well as messaging related to KEF’s 50th Anniversary, which in-turn led to exposure in outlets such as AVGuide, CE Pro, Marketnews and many more.

In September of 2011, Marketing Matters worked with the team at KEF America to coordinate an elaborate special event at the British Consulate in New York for members of the media. After carefully selecting key members of the media for this one-of-a-kind event, Marketing Matters helped to send out invitations, secure RSVPs and coordinate travel arrangements. The event was attended by dozens of influential members of the media, resulting in several unique accounts of the event in their respective outlets.

October saw Marketing Matters assist KEF America with the launch of the commemorate book, KEF 50 Years of Innovation. In addition to traditional PR activities, including a press release announcing the availability of the book, Marketing Matters helped to promote a special book signing event with the book’s author at Rocky Mountain Audio Fest 2011.