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Discount Tindamax, By: Kyle E. Glass

Marketing no longer can be perceived as a “one-way street”—it’s crucial that you have a “voice” and actively participate in the conversations taking place about your company and its industry. 250mg Tindamax, By taking part in the conversation you will build a greater sense of trust and expertise among your target markets.

Social media marketing allows you to connect with your customers virtually anywhere. There are countless mobile applications for social media networks that provide an opportunity to deliver your message more effectively, 20mg Tindamax.

Social media also provides an opportunity to generate new online content from and related to you—content that can be directed to your website and dramatically increase rankings for search engines such as Google, Yahoo, Discount Tindamax. and Bing. Tindamax paypal, There are beginners’ guides, webinars and other articles—and even a class being taught at CEDIA Expo 2011—if you are interested in learning best practices in using social media platforms. What I will focus on is how you can use these sites for business and what to expect on these sites, Tindamax usa. The list of social media applications and services is long and growing, Tindamax mexico, so I’ll stick with the most relevant to keep it short. 

LinkedIn
Far and away, LinkedIn should be a must for businesses and professionals. Discount Tindamax, Not only will it keep you in contact with your current business partners, including customers, it can also lead to further contacts as you begin to network.

There are some basic limitations with LinkedIn, Tindamax australia, which could be a positive or negative. 40mg Tindamax, Because it’s geared toward businesses, it’s quite structured which means it’s easier to follow. You have the flexibility to only add the individuals you want to add, 500mg Tindamax, and my absolute favorite is being able to join “groups, Tindamax coupon, ” basically topics you’re interested in following and contributing to, which could go a long way in adding to your and your company’s credibility.

Let’s take, 30mg Tindamax, for example, Tindamax uk, CEDIA Professional Services Group (http://www.linkedin.com/groups?home=&gid=3089525&trk=anet_ug_hm). This group discusses many topics regarding consumer electronics and custom installation, Discount Tindamax. Adding to these types of discussions will not only genuinely help someone in need of information, but likely provide you as the credible expert. 

Facebook
Although less business focused, Tindamax overseas, the Facebook audience is simply massive. Tindamax craiglist, At the end of April 2011, Facebook users counted as many as 139 million people, which is larger than LinkedIn and Twitter added together, 100mg Tindamax. As far as companies are concerned, Tindamax ebay, generally companies would set up a “Fan Page”, as opposed to the personal pages we are most familiar with.

The users of Facebook are predominately made up of the youngins, 10mg Tindamax, which if anyone is familiar with GenY’s traits, 200mg Tindamax, means these folks are much harder to overtly sell to. Discount Tindamax, I believe you’ll find that overtly selling your brand/product via social media will prove unsuccessful, no matter the medium. In this case, you just need to be smart about how you handle your Facebook account and/or company Fan Page, 1000mg Tindamax.

One of the ways that we’ve successfully used Facebook is by creating Facebook contests. Tindamax us, One award winning contest in particular focused on gathering outdoor installations featuring our client’s product. The contest drew a 50% increase in followers and was very well received by our target audience.

Coupons are also making a comeback thanks to social media, Discount Tindamax. Offer exclusive coupons periodically through Facebook and you’ll have a reason people will want to “like” you. 

Twitter
We live in a “140 character” society, Tindamax japan, or at least that’s what the folks who invented Twitter think. 50mg Tindamax, As far as business use, it can be beneficial. As with all of the social media, 150mg Tindamax, the goal is to entertain, Tindamax india, engage or enlighten. There is real business value every time a customer or fan shares their purchase behaviors with their friends, thus you want to get people talking about you as much as possible, 750mg Tindamax. Discount Tindamax, One way to do this is by creating a special offer to anyone that Tweets about you.

Twitter is great for market research. Tindamax canada, By keeping an eye on the trends, your followers, competitors, and brand advocates and naysayers, you can have a wealth of information at your fingertips.

Twitter, along with Facebook, provides great venues for performing customer service. The point of customer service is to make it easy for your customers to reach you, why not go to where they are.

Obviously the end game with business is the bottom line – it has to be, Discount Tindamax. But using these social media tools correctly can give you a leg up on your competition. Your audience will only respect your social media presence if you demonstrate that your ultimate goal is to serve their needs (and not your own).

Kyle E. Glass is the Public Relations and Marketing Manager at Marketing Matters (http://www.marketingmatters.net), a communications and design firm specializing in technology, consumer and custom electronics, audio-video and related industries..

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