The company my fiancée works for is celebrating its 75th Where Can I Buy Strattera, anniversary this year and given the pretty impressive resume this construction company has built over the years, she and I were discussing ways to bring attention to this milestone. Her company has done a pretty good job in commemorating the 75-year anniversary by creating a special logo that has been featured on posters around the office, cool swag like tumblers, Strattera canada, pens, Strattera japan, shirts, etc. and special events for employees and vendors, Strattera mexico. However, Strattera overseas, during our conversation she asked me a question that made my eyes widen, “how can we get something about our company in the local news?”
I gave her a few ideas and explained to her the importance of public relations, but the entire conversation reminded me that not every business has utilized the benefits of public relations; in fact, Strattera ebay, some don’t even know where to begin. 30mg Strattera, While many companies out there are looking to develop the next big PR splash, some (and I would argue “most”) are looking for any level of publicity. Like my fiancée’s company, most just don’t know where to begin, Where Can I Buy Strattera.
To get started, 500mg Strattera, any company, 20mg Strattera, or individual, needs to take a step back to the basics of public relations and develop a plan. If you’re one of those looking to get your name out there, 10mg Strattera, here are a few tips:
Develop an Angle
When you’re deeply involved in any company or project, Strattera australia, you may tend to loose sight of what makes your company so unique, but the reality is that every company, every person, Strattera paypal, every product has a story. Strattera craiglist, There is always something that makes them different for the rest (if there isn’t, then you really don’t have to worry about PR because your company most likely won’t be around that long.) Understand what your company’s history is and what truly sets you apart from the competition and I’m sure you’ll find unique story angles that will lead to PR opportunities.
Meet the Press
The success of a public relations plan doesn’t always have to be dependent on you getting featured in Time Magazine or Good Morning America, 100mg Strattera. Where Can I Buy Strattera, While those would certainly be great for your business, you can reap major benefits from just about any media coverage. There are local newspapers, Strattera uk, magazines, TV stations, radio stations and bloggers in every region of the country—even yours, Strattera coupon.
Spend some time to identify all your local media outlets, Strattera us, especially those in which you know your customers turn to. Take it a step further and make note of specific individuals and what topics they frequently cover. In most cases, Strattera india, you’ll notice a journalist tends to cover the same general topics (e.g. technology, home improvement, local businesses, events, etc.)
Pitch Your Story
Once you’ve developed a few possible angles to tell your business’ story and identified what media outlets and media members you want to be featured in, create a personalized pitch for each of your targets, Where Can I Buy Strattera. 250mg Strattera, Write out a compelling, yet concise pitch (I recommend no more than three short paragraphs) that communicates what makes your company or product interesting, and more importantly, 200mg Strattera, why it’s important to the audience for the media outlet your pitching. 50mg Strattera,
Perhaps your integration company just signed on to be a dealer for one of the large home automation companies. You could reach out to your local TV news affiliate and tell them how you are now offering the local community an easy way to incorporate energy management, security and home entertainment into their lives. However, 150mg Strattera, in this example, 40mg Strattera, don’t pitch the actual product. The average person doesn’t care if you now offer Brand X, Y or Z, Strattera usa. Where Can I Buy Strattera, Pitch what the solution offers to the consumer and why it’s important to them. This is where the “news story” comes into play. 1000mg Strattera,
If you’ve taken the time to develop a pitch and reached out to the press, make sure you’re available to answer their questions or conduct a follow up interview upon requests. If you’ve told them all about your new showroom that is open to the public and they ask to come out for a tour, 750mg Strattera, your showroom better be up and running with all the latest bells and whistles.
Every day, in every city, there are countless media outlets putting together stories. You company has a story and by leveraging the power of public relations, you’ll expose your business to a broader customer base while also lending additional credibility for your company.
Scott Moody is the Director of Public Relations at Marketing Matters (http://www.marketingmatters.net), a communications and design firm specializing in technology, consumer and custom electronics, audio-video, and related industries. .
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