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Tech Matters (what marketing does for your technology PR)


Maybe you are a startup tech company that has a great product. Maybe your customers are pleased and are giving you great word-of-mouth. These are two important factors in growing your business. But what you also need is technology PR.

Using a technology PR firm will help you take what is good about your company to the next level. Marketing for all sizes of tech companies is needed in order to target the main audience and continue to grow.

A technology PR firm will not only employ older methods of marketing, such as news releases and analysis, to help your company gain exposure, but they will also explore how to use social media to your company’s advantage. New media, such as Twitter, podcasts, blogs, Facebook and Google +, just to name a few, all have a place in modern marketing.

At Marketing Matters, we use social media as part of our technology PR strategies to ensure that your company stays relevant and accessible to your target audiences. We are skilled at creating compelling content for all forms of social media in an effort to take branding your company to the next level.

The right type of marketing campaign in technology PR will help your company generate leads and drive sales, as well as interact with your clients and potential clients. As well, social media marketing allows us to monitor and measure audience participation.

Technology PR uses a strategic, targeted approach to help your company get ahead. Marketing Matters has experience bringing start-up firms and helping to grow and shape them into leading companies in their respective markets.

Our technology PR services can be divided into 3 categories. We have paid media, which entails advertising and media buying, online and digital marketing and search engine marketing and optimization, to name a few. Earned media involves public relations, social media, media relations and agency awards. Finally, owned media involves blogs, catalogs, content development, corporate branding, copywriting and custom publishing, just to name a few.

Marketing matters can meet with your specific company and discuss what type of technology PR strategy is best for your business. With our help, your company will exceed your goals.

Why You Need a Tech PR Agency


All technology companies can benefit from having a tech PR agency helping them make strategic business decisions. The technology industry changes at such a fast pace that it makes sense to hire a public relations firm to help your company get the most out of social media and marketing.

A tech PR agency, such as Marketing Matters, understands the role that new media can play with technology companies. From bloggers and podcasters to social media outlets like Twitter and Facebook, we understand how to incorporate these advances and use them to a company’s advantage.

A good tech PR agency will help take a small or new startup tech company, and employ new marketing strategies to help the company grow. There are a couple of things that will help your company grow and become a brand. You need to have happy customers who will tell others about your company, your service, and your product. You also need to effectively advertise to your target audience. You want to be the first tech company a potential client thinks of when they need a service or product you supply.

When you employ a successful public relations strategy to your tech business, it will help your business establish itself as an expert in your field. A good tech PR agency will help you do just that.

A tech PR agency will help your company get endorsed through the media via company profiles, interviews or positive reviews. A tech PR agency will turn your company into the go-to source for commentary related to your services or products. Through strategic planning via news releases, social media, and analysis, a tech PR agency will help your company grow.

A good tech PR agency will help you fine tune the message you want to say. More importantly, it will help get that message heard. All technology companies can benefit from a tech PR agencies’ services…but especially small companies who are looking for more exposure to help them grow.

By a show of hands, how many of you have heard about WhatsApp?

WhatsApp is one of the latest major advances in social media platforms, and if you’re a marketing guru or business owner, or just a human being on the planet earth, you should take note and start watching. The first time I took an interest was when I heard Facebook had purchased WhatsApp for a record-setting $19 billion in February of this year. In comparison, Facebook bought photo-sharing app Instagram for about $1 billion in 2011, and in 2012 Microsoft bought Skype for $8.5 billion.

What is WhatsApp?

I realize some may not be familiar with WhatsApp. WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS (text messages). Available on iPhone, BlackBerry, Android, Windows and Nokia, no matter which provider you use, you’re able to message each other with no additional data or text costs. This has made it widely popular overseas considering text messaging someone out of country can cost $1 or more per text.

Why should you care?

The interest in WhatsApp is growing, and at an astounding rate. In the five years WhatsApp has existed, it has recruited 500 million monthly active users, and is looking to be one of the few social media platforms to hit 1 billion users.

And all without advertisements: Although it was purchased by Facebook, WhatsApp remains and intends to remain ad free, which is why most users find it so appealing. Droves of teens and tweens have been turning away from most social media, and to WhatsApp, for this reason.

One-on-one communication: A large issue some have with social media is that it’s mainly broadcast, and very little one-to-one activity; its network-wide social updates, not so much personal communication. WhatsApp portrays a highly valuable and very much missing role in communication.

How do I use it?

There are several valuable ways you can use WhatsApp in your personal communication. But, because we’re a marketing agency, we’ll focus on how you can use it in a business sense:

  • Use WhatsApp in your advertising and content marketing by giving potential users an opportunity to interact with your sales team.
  • Form groups and post updates about your company, disseminate new product features or versions, display advertisements, share videos and pictures, organize events, etc.
  • Integrate WhatsApp services with your overall branding strategy for effective brand positioning and management.
  • Enhance the features of customer relationship management (CRM) by sending out quick updates on lead follow-ups, addressing customer queries, sending out proposals and finalizing deals.
  • Use WhatsApp to answer users’ question and concerns, point them to new features and resolve complaints before they escalate into dissatisfaction. It gives a way for customers to reach you directly without needing to provide or rely on telephone support.
  • Manage your salesforce and marketing teams, whether they are local or remote. Communication is instant and you can form groups to interact, discuss issues and share customer updates, no matter what your geographical location.

If you’re not familiar with WhatsApp, I hope this was a nice introduction to a new and rapidly upcoming technology platform. I encourage you to get the app and play around with it to become more familiar. As it increases usefulness, new and exciting ways to market yourself and your business will undoubtedly emerge. If any of you have any exciting ideas, or just want to share your thoughts, we’d love to hear them.