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Live Video Streaming: Why Your Brand Needs to Join the Movement


Marketing has transitioned from paper and media to the web with the objective of bringing businesses, organizations and people closer to consumers and fans. At the core of every social media strategy is winning the heart of an audience and with ever-evolving technology and fads, it’s crucial to stay in-tune with the trends.

Mobile live streaming apps, like Periscope and Meerkat, are the latest movements to hit the social media sphere. The power of video to launch new products and revolutionize the old is nothing new, but it wasn’t until recently brands began utilizing Facebook, Twitter, YouTube, Instagram and even Snapchat in some instances. Live streaming is the latest platform to take over the social media world and both Periscope and Meerkat are transforming the way marketing strategies are created and launched.

You can incorporate Periscope or Meerkat into your daily social media practices using the following:

  • Boost webinars with a personal touch. Educational and technical webinars are here to stay and Periscope and Meerkat allow you to make connections more powerful and personal. Through Periscope and Meerkat webinars, viewers have a more personal connection with the speaker and those joining the webinar through the app’s video and chat sessions. Viewers can send in questions and watch for their answers live through the video streaming apps.
  • Give viewers an inside look at the brand. You can create a personal connection with your customers through live video streaming apps. Give viewers an inside look at your brand from tours of the office, meeting the staff and learning about upcoming products. Share the happiest moments with the team as they happen and watch customers identify more with your brand and what you offer. Your brand becomes much more than a corporation once a personal connection has been established – forming a lifelong customer.
  • Create live question and answer sessions. Brands have been utilizing Q & A sessions for years yet it wasn’t until recently consumers could see the face behind the brand and feel more closely connected. Questions can be sent in through Twitter, Facebook, or any other social media platform or asked directly through the live video-streaming platform. Allow your customers to have a say in your brands direction by reversing the Q & A platform and asking customers over a live stream what they want in a new product and what they think of a brand. After all, the customer is always right.
  • Still can’t think of your first live video steaming content? Photo shoots, conference/panel discussions, product demonstrations and reviews, business events, shop and retail tours, press day access and behind the scenes streaming all have the potential of catching the eyes of your audiences.

The future of the web is video as we see Snapchat building its own news team and Instagram  now selling ads. The business of visual on social media is thriving and video has been tagged as the future of social media. Since their launch in March, Periscope and Meerkat have seen over 1.5 billion live streams. Stay up to speed with the latest social media trends and connect with customers, both new and old, through live video streaming apps such as Periscope and Meerkat – it’s the next best thing to being there.

What is Earned, Owned and Paid Media?

What is the difference between “owned”, “earned” and “paid” media and what does it mean for your digital strategy?

Think of earned, owned and paid media as part of the whole and all contribute to a complete digital marketing strategy.

Owned media is any web property that you can control and is unique to your brand. One of the most common examples is a website, although blog sites and social media channels are other examples of owned media properties too. Channels like social media and blogs are extensions of your website, and all three are extensions of your brand as a whole. The more owned media you have, the more chances you have to extend your brand presence in the digital sphere.

Earned media is essentially online word of mouth, usually seen in the form of “viral” behavior such as, mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites. Examples of earned media include editorial placements, market reputation and impactful word-of-mouth. You influence the content to offer fans influential and constructive brand content to consider. If owned media sites are the destination then earned media is the vehicle that helps people get there. What good is a website or social media site if no one is seeing or interacting with it? That’s where earned media comes in. One of the most effective driving forces of earned media is usually a combined result of strong organic rankings on the Search Engines, and content distributed by the brand. First page rankings and good content are typically the biggest drivers. Rankings on the first page of the search engines place your owned media sites and content links in a position to receive higher engagement and shares, which is why a good SEO strategy is crucial. When it comes to brand content, interesting, informative content can come in all shapes and sizes. Whether it be a blog, infographic, video, press release, webinar or e-book, the bottom line is that the content has to be worthwhile in order to receive the valuable earned media; which is why a great content strategy is also important.

Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties. Paying to promote content can help get the ball rolling and create more exposure. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to tweet or share your links, impacting the reach and recognition your pieces receive. Using retargeting, Pay Per Click (PPC) and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, to help increase traffic and/or conversions.

Mobilegeddon Strikes!

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Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”.

These changes should kick in within the next week, and Google clarifies that the changes will only affect a site’s search ranking on mobile devices – and it only applies to individual pages, not entire websites. It also only impacts searches done on smartphones, not tablets.

As a result, according to TechCrunch, approximately 44% of Fortune 500 companies, and undoubtedly millions of small businesses are going to see a significant drop in the number of visitors to their websites. It’s left many calling today “mobilegeddon”.

Business and the world will go on, we assure you. The good news, if your website is already mobile optimized, you should see an increase in rankings. And if your website is not, there is a way to fix it. A sure-fire way to test your site is to use Google’s Mobile-Friendly Test. For questions or help making your website mobile friendly, we’re a phone call away.