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Four Tips for Developing a Consumer Electronics PR Campaign

consumer-electronics-PR

Each consumer electronics company we deal with has specific needs, with specific target audiences which require a custom plan specifically tailored to their needs. Although all campaigns are different, there are some common elements which should be retained in all plans.

1) Start with a sound consumer electronics PR plan
The first steps in conducting a consumer electronics PR plan include identifying your objectives and goals, development of your message, defining the target audience and selection of an appropriate messenger or medium. How does that audience respond, how do they prefer to receive communications, what’s the prospective customer’s perception of your company, all these questions will lead to the elements that will develop into a sound plan.

2) Develop media relationships
Developing relations with the media can be a daunting task. Editors concerned with consumer electronics PR stories are no different than other editors. They are typically overworked with limited resources and need to see a really good pitch if you want to hear back from them. Even then the story may not get picked up. Developing relationships with the editors on the right beat can take time and a lot of effort, and can reap great rewards. Also, make sure you know the editor’s preference of communication. Some editors may respond really well on Twitter, while others may ignore email and respond well with telephone pitches.

3) Don’t forget to tell the story
People buy goods because they trust the company making them. Essentially, storytelling, and that includes consumer electronics PR, is having a point of view or theme, focusing on one person or thing (the hero) and taking your audience on that hero’s journey through trials and tribulations to arrive at some new point, yet now changed. Be sure to focus on telling the backstory of your company through blogs or articles, or ghost written articles if you hire an agency.

4) Use the right mix of communication tactics
What is termed as “public relations” isn’t the end all be all; press releases have their place. Your company may need website search engine optimization assistance or social media support. And even then, some social media platforms may be a huge waste of time depending on your audience. Ensure that your consumer electronics PR plan is composed of just the right mix of all available tools to gain synergy among your efforts.

Whether you are trying to sell your service or product, boost your brand or introduce your company, consumer electronics PR will help you. There are proven tools and strategies that are designed to get your company on the map.

The Key to a Good Tech PR Agency

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Over the past 17 years Marketing Matters has partnered with many established and start-up technology brands and each has required a tailored campaign specific to their needs and situation. A good tech PR agency must integrate appropriate marketing tools to supplement media related tech PR activities to garner maximum exposure.

Earned Media in Tech PR – It’s no doubt that earned media is one of the better ways to bring the most credibility to your brand. Earned media is basically any marketing tool that is endorsed by a third party, like a magazine or blog. In large part, this is encompassed by tech PR, and can also be supported by tools like social media, or winning awards for your products or services.

This is no easy feat for companies to undertake. Tech PR requires hours of research, developing targeted pitches to the right outlet, and often months if not years developing relationships with editors. And at the outset, tech PR requires a strong strategic plan with measurable goals to get the most return on your investment.

Supplementing Tech PR with Paid Media – While public relations can bring your brand credibility, it’s impossible to build a house with only one tool. In order for tech PR to be effective, a company must have a strong brand. For example, editors want to offer their readers news on companies they themselves trust and know. This doubly affects start-up companies, as there is no brand to speak of, yet established companies must also stay out in front of the eyes of the world.

Paid media, by way of advertising, sponsoring events, paid online search advertising, among other tools, provides your audiences with information and can help boost your brand into the spotlight by paving the way for tech PR coverage.

Owned Media in Tech PR – Owned media, or any outlet that you the company can control like your website or blog, has several impediments to overcome. The largest being that there is no guarantee that anyone will take notice. It takes time to create momentum and build your audience. By establishing your subject matter expertise with owned media, your credibility with your audiences will grow – as well as your SEO results.  Owned media is one of the foundations of tech PR activities and should be geared to building long-term relationships with your customers.

Developing a good tech PR campaign rarely only involves media related activities. Marketing Matters has developed many successful tech PR campaigns of and the most successful ones always require more than just one tool in our toolkit.

Tech Matters (what marketing does for your technology PR)

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Maybe you are a startup tech company that has a great product. Maybe your customers are pleased and are giving you great word-of-mouth. These are two important factors in growing your business. But what you also need is technology PR.

Using a technology PR firm will help you take what is good about your company to the next level. Marketing for all sizes of tech companies is needed in order to target the main audience and continue to grow.

A technology PR firm will not only employ older methods of marketing, such as news releases and analysis, to help your company gain exposure, but they will also explore how to use social media to your company’s advantage. New media, such as Twitter, podcasts, blogs, Facebook and Google +, just to name a few, all have a place in modern marketing.

At Marketing Matters, we use social media as part of our technology PR strategies to ensure that your company stays relevant and accessible to your target audiences. We are skilled at creating compelling content for all forms of social media in an effort to take branding your company to the next level.

The right type of marketing campaign in technology PR will help your company generate leads and drive sales, as well as interact with your clients and potential clients. As well, social media marketing allows us to monitor and measure audience participation.

Technology PR uses a strategic, targeted approach to help your company get ahead. Marketing Matters has experience bringing start-up firms and helping to grow and shape them into leading companies in their respective markets.

Our technology PR services can be divided into 3 categories. We have paid media, which entails advertising and media buying, online and digital marketing and search engine marketing and optimization, to name a few. Earned media involves public relations, social media, media relations and agency awards. Finally, owned media involves blogs, catalogs, content development, corporate branding, copywriting and custom publishing, just to name a few.

Marketing matters can meet with your specific company and discuss what type of technology PR strategy is best for your business. With our help, your company will exceed your goals.